Sacramento self-storage market data
Public-source underwriting context for a self-storage facility in Sacramento, CA. Census demographic and housing figures describe Sacramento County, California; employment and house-price figures describe the Sacramento-Roseville-Folsom, CA Metro Area; financing and vacancy indicators are national. Every figure includes its source and vintage. Verify property-level assumptions before relying on it. Checked against primary sources monthly; last refreshed 2026-07-16.
For self-storage, these housing and demographic figures are demand proxies (household growth and moves drive storage demand), not storage fundamentals like street rates or square feet per capita. Use the diligence checklist below for the facility-level questions.
Market snapshot
| Metric | Value | Source |
|---|---|---|
| Population (Sacramento County, California) | 1,594,006 | Census ACS 5-Year, 2024 |
| Median household income | $92,175 | Census ACS 5-Year, 2024 |
| Median gross rent | $1,790 | Census ACS 5-Year, 2024 |
| Median home value | $534,200 | Census ACS 5-Year, 2024 |
| Renter share of households | 41.0% | Census ACS 5-Year, 2024 |
| Housing vacancy (all units) | 4.6% | Census ACS 5-Year, 2024 |
| Metro unemployment rate | 4.2% (year ago: 4.4%) | BLS LAUS, May 2026 |
| House price index, year over year | +1.3% | FHFA all-transactions via FRED, Q1 2026 |
| 30-year mortgage rate (national) | 6.49% | Freddie Mac via FRED, 2026-07-09 |
| Rental vacancy rate (national) | 7.3% | Census HVS via FRED, 2026-01-01 |
Sacramento County, California's median gross rent was $1,790 in the Census Bureau's 2024 American Community Survey, and metro unemployment was 4.2% as of May 2026 per BLS LAUS. The FHFA all-transactions house price index changed +1.3% year over year as of Q1 2026.
County-level Census figures describe Sacramento County, California; employment and price-index figures cover the metro area. Metro averages never substitute for submarket and property-level verification.
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Local rules to check in Sacramento
Residential rent control does not generally set self-storage rents in California, though emergency price-gouging rules can cap price increases during declared emergencies. What governs the downside day to day is collections: the California Self-Service Storage Facility Act (Business and Professions Code 21700 et seq.) sets the lien and auction process for non-paying occupants, with strict notice and advertising steps. Underwrite the delinquency and lien-sale timeline against that statute rather than assuming quick unit turnover, and confirm the current notice rules, since the Act has been amended over time.
Statutory details change; confirm current law for the specific property. This is general information, not legal or tax advice.
What to verify before underwriting self-storage in Sacramento
- Compare physical occupancy to economic occupancy. A facility can be nearly full and still collect far less than the rent roll implies.
- Pull street rates against in-place rates. Aggressive recent increases on existing customers can inflate the trailing twelve months.
- Map competing facilities and any announced new supply in the trade area before trusting rate assumptions.
- Verify unit-mix demand: which sizes stay full, which sit vacant, and whether climate-controlled units actually command their premium here.
- Confirm how the facility is staffed (onsite manager, kiosk, remote) and whether your model assumes a different operating setup than the seller's.
- Check ancillary income (tenant insurance, merchandise, fees) and whether it is durable or tied to the current owner's programs.
Questions to ask the broker or seller
- What was the rate-increase cadence on existing customers over the past two years?
- How many units are delinquent, and what does the auction schedule look like?
- What is the monthly move-in and move-out volume by season?
- Is there expansion capacity on the parcel, and is it entitled?
- What share of revenue comes from tenant insurance and fees versus rent?
- Who runs the facility day to day, and do they stay after closing?
Frequently asked
- What geography do these figures cover?
- Census demographic and housing figures describe Sacramento County, California; employment and house-price figures describe the Sacramento-Roseville-Folsom, CA Metro Area; financing and vacancy indicators are national. County and metro averages never substitute for submarket and property-level verification.
- How current is this data?
- Each figure is labeled with its own source and vintage; the page was compiled on 2026-07-16. The underlying public series are revised by their agencies over time, so confirm the latest release before relying on any single figure.
- Is this an appraisal or an opinion of value?
- No. This page is general market information, not an appraisal, opinion of value, or investment, legal, or tax advice. Verify everything and conduct independent due diligence.
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U.S. Census Bureau, American Community Survey 5-Year Estimates (2024). U.S. Bureau of Labor Statistics, Local Area Unemployment Statistics (May 2026). FHFA All-Transactions House Price Index, via FRED. Freddie Mac Primary Mortgage Market Survey, via FRED. Figures are reproduced as published by the cited sources and may be revised by those agencies. This page is general market information, not an appraisal, opinion of value, or investment, legal, or tax advice. Commercial property performance varies by submarket and asset; conduct independent due diligence.